Tuesday, September 4, 2012

Martha Stewart

Martha Stewart

Martha Stewart
Martha Stewart was born on 3 August1941was is an American business magnate, author, magazine publisher, and television personality. Icing gingerbread houses, rolling green grapes in foie gras and boiling quail eggs in champagne vinegar for a living may not seem like the stuff financial empires are built on, but that's exactly how Martha Stewart turned her own good taste into a multimillion-dollar business. Her skill at making a fortune out of fantasy has made her "the Danielle Steel of food authors" and has given her near-cult status among her thousands of devoted followers. As a result, this "driven doyenne of domesticity" has taken homemaking and entertaining to a new level and taught her fans how to add a touch of elegance to their everyday lives.

She would spend hours working in the garden, lending her father a hand fixing up around the house, and helping her mother and grandmother prepare exotic dishes. Martha Stewart first career was anything but domestic. She took every business she can do anything that can make her success. Restless and seeking a new career, she contemplated becoming an architect, but decided stock brokerage intrigued her more. Shortly after the birth of her daughter in 1965, the 24 year old Stewart joined the firm of Monness, Williams and Sidel, where she excelled at one point earning $135,000 a year. But during the 1973 recession, she became a nervous wreck and the job lost most of its appeal. "I liked the sales part of it, the human contact," she explains. But I wanted to sell things that were fun and stocks weren't anymore. She and her husband left New York and moved to Westport, Connecticut, where they purchased and renovated an 1805 Federal style farmhouse on Turkey Hill Road, removing the unsightly and replacing it with the beautiful view. They also built a Shaker-style barn and planted orchards and vegetable gardens.

Martha Stewart Best Seller Books
Stewart's success in her many different roles is a tribute to her unique entrepreneurial skills in marketing not so much a product, but herself and her sense of taste. In essence, she turned her own life into a business empire and left an indelible mark on the way America views cooking, home decoration, gardening and entertaining. "My books are 'dream' books to look at, but they're very practical," Stewart says, summing up her influence on the American public. "People can take the recipes, the ideas, and use them every day, because what I'm giving them is not a fantasy, but a reality that looks like a fantasy."

Gracious hostess that she is, Martha Stewart has a reputation for sharing her seemingly unlimited wealth of homemaking knowledge with her devoted followers. In October 1999, she decided to literally share the wealth, and Martha Stewart living Omnimedia made its initial public offering (IPO). Opening at $18 per share, the stock quickly skyrocketed to more than $35 per share by the end of the first day of trading, making it one of the most successful non Internet related IPOs of the year.

Martha Stewart Award
Martha Stewart success was not really good if we looked back at what she have been lose in her life where she should worked for 18 to 20 hour days took its toll on her marriage and she and Andrew were divorced in 1990. Martha refocused on her business ventures and shifted her entrepreneurial skills into high gear. She signed a deal with Kmart to act as its national spokeswoman and promote a line of linens and tableware she designed for the chain. She also set her site on another form of publishing. In 1991, with financing from Time-Warner, she introduced the bimonthly magazine Martha Stewart's Living, which had a circulation of 2.3 million by the time Stewart, took over ownership of the magazine from Time Inc.

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